Reflexive Identity Construction in South Asian American Diaspora in Jhumpa Lahiri’s The Namesake

Cultural identity in contemporary diasporic communities is dynamic, multifaceted, and cyclical. In the age of reflexive modernity, it imperative to think about new ways conceptualizing experience individuals straddling multiple geographies. A model for such should not only explain plurality “being” but also fluidity “becoming.” this article, question shifting identities four main characters Jhumpa Lahiri’s intergenerational novel, The Namesake, explored using an interdisciplinary from field business management based on Giddens’ theorization reflexivity. inward relationship between “self” “other” through discursive articulation ontological journey novel’s highlights complex nature construction.